
About Us

Lauren L. D. Watkins, CBA, CPM, SPOC, CSM, PHR, SHRM‑CP, is a senior HR Executive with more than 20 years of experience leading Human Resources and Operations across multiple Fortune 500 companies. She is known for helping organizations harness the full potential of their people through strategic leadership, clarity, and operational excellence. Lauren has led multi‑state HR operations, guided executive teams, and built systems that strengthen workforce stability and long‑term business performance. After experiencing her own layoff and major life transitions, she became committed to helping individuals, women, and small businesses rebuild with confidence, structure, and purpose.
This commitment led her to create iBelieve LLC, iBelieve She Empowers, and The Watkins Advisory Group — an integrated empowerment and business strategy ecosystem designed to support personal transformation, leadership development, and economic advancement. Lauren brings the same strategic discipline and people‑centered approach to her consulting clients that she brings to executive HR leadership roles.
She is a Certified Human Resources Professional with credentials from SHRM and HRCI, a Certified Insight Coach Practitioner, and holds certifications in Business Analysis, Project Management, Scrum, and Product Ownership. Lauren earned her Bachelor of Science from Eastern Michigan University and Master Certificates in Human Resource Management and Organizational Leadership from Villanova University. Her mission is to empower individuals, women, and small businesses to rise with confidence, capability, and long‑term stability.
About Us
Lauren L. D. Watkins, CBA, CPM, SPOC, CSM, PHR, SHRM‑CP, is a senior HR Executive with more than 20 years of experience leading Human Resources and Operations across multiple Fortune 500 companies. She is known for helping organizations harness the full potential of their people through strategic leadership, clarity, and operational excellence. Lauren has led multi‑state HR operations, guided executive teams, and built systems that strengthen workforce stability and long‑term business performance. After experiencing her own layoff and major life transitions, she became committed to helping individuals, women, and small businesses rebuild with confidence, structure, and purpose.
This commitment led her to create iBelieve LLC, iBelieve She Empowers, and The Watkins Advisory Group — an integrated empowerment and business strategy ecosystem designed to support personal transformation, leadership development, and economic advancement. Lauren brings the same strategic discipline and people‑centered approach to her consulting clients that she brings to executive HR leadership roles.
She is a Certified Human Resources Professional with credentials from SHRM and HRCI, a Certified Insight Coach Practitioner, and holds certifications in Business Analysis, Project Management, Scrum, and Product Ownership. Lauren earned her Bachelor of Science from Eastern Michigan University and Master Certificates in Human Resource Management and Organizational Leadership from Villanova University. Her mission is to empower individuals, women, and small businesses to rise with confidence, capability, and long‑term stability.
About Company
iBelieve , LLC is an HR Consulting & Staffing Agency that specializes in solutions in the field of human resources services, consulting and staffing. We support and are strategic partners to people, companies, and organizations who want to achieve goals, maximize profit and realize their true potential. Our services range from HR Consulting, Human Capital Strategy, Career Transition, regular temporary Staffing and permanent placements to Coaching - Business & Personal, Learning & Development and Resume Writing Services.
Mission
Our mission is clear. We are trusted advisors, delivering best-in-class HR solutions to support all companies of all sizes in all market segments, providing them with a sustainable, competitive advantage.
Vision
To be the world’s best HR Consulting provider and partner recognized for helping employers translate business goals and strategies into HR actions that drive business results; through people and exceptional, innovative solutions. We aim to be your One-Stop HR Shop for all your HR solutions and needs!